Effective Mobile Communication:
Making Great Videos on Your Phone
Presented by Wil Murphy
In the June 8, 2016, Connect 360° Church Communication workshop, Wil Murphy showed participants how to use mobile devices to make and broadcast video.
Below are the topics and resources he presented in the workshop.
Wil Murphy is the founder of ROM122 Global Media and also serves as media consultant for the NTCUMC.
Two approaches: Are you going live or making edited video?
Editing Software – Apps
Here are two recommended mobile video editing apps that Wil Murphy uses often:
Here are some other top suggested video editing apps:
Using Lights to Make Better Videos
Lights helps enhance the look of your video. If your subject has bags or wrinkles, a soft light reduces the harsh lines and shadows on their face.
- Always position the light at a height that removes the shadows from the face — the higher the light, the fewer bags and wrinkles that will show.
- If your subject wears glasses, raising the height of your lighting will also eliminate glare in the lenses from the light.
- Try not to shoot in direct sunlight or outside between 11:00 a.m. and 4:00 p.m. when the sun is the brightest.
- 3 light videos are best
- 2 light videos
Plan Your Video
- How long will the video be? Try not to exceed 1 minute unless it moves fast.
- Where are you going to post the video? Social media? Is your social media already set up?
- What is your overall message?
- Who will be in the video?
- How will it start? How will it end? Start and end can add 10 seconds to your video.
- What happens in the video?
Special Effects, Look and Feel of the Video
- Is there any movement?
- If it’s a selfie, what is in the background?
- Will there be any B roll?
- Do you need graphics to tell your story?
- What time of day will you shoot the video?
- Where are you going to shoot the video?
- Is there a lot of noise (traffic, wind, voices) in the background?
- Are there any props?
- What are you going to wear?
- No vertical pin stripes.
- Make sure your clothing fits.
- Don’t wear distracting objects.
The brain expects you to do something every 3 to 5 seconds. The more you do in a short period, the more it feels like a journey.
Use the 2-1-2 method:
- Tell them two things you want them to know.
- Tell one story to reinforce the opening points.
- Close with a summary point and a call to action.
Movement helps build emotion.
- Pan in … move forward — means this needs your attention.
- Pan out … means this is the end.
- Pan right/left … says take a moment and follow me. Can be used to break up a close-up shot.
- Face close ups are personal. See this example:
- Half-body shots are for news and information.
- Full-body shots are less personal and are usually more of an “on location” look and feel.
Make sure you are clear about what you want to say before you “go live.”
Instagram and Snapchat
Popular Video Types
In the car:
Sing alongs — “car karaoke:”
Walking around the house or park
Skits — BuzzFeed, Now This:
What techniques you can spot in this video?
Let’s make a video
Plan a video. Look at the topics below and shoot a video with your phone using VivaVideo. The video can be only 30 seconds long. Upload the video to social media.
- Scripture made simple
- Confession — lesson learned
- Make them smile
- Did you know
Create a 15-second video on Instagram.
Go live on Facebook.